The journey to digital business is dominated by core systems and services, from transactional to emerging ‘intelligent’ software and related services, but it is the often-overlooked components that fill the gaps in between that can smooth digital change. If they make the working lives of individuals easier on a day-to-day basis too, resistance to change lowers, increasing the odds of success. Having met with DocuSign recently, we have been exploring e-signatures, a prime example of a ‘fill the gap’ application.
The progress 13-year old DocuSign has made is proof of the demand for e-signatures in their own right and in the broader context of digital transaction management for tasks such as approvals, contacts and workflows. According to media reports, the company is valued at over $3bn and has secured more than $525m in funding. With more than 250,000 customers and 100m users it has demonstrated the case for volume demand, while customers that include 10 of the top 15 US financial services companies, 12 of the top 15 US insurance carriers attest to its enterprise credentials. It has a growing presence in the UK and is attracting big brand logos as customers, and technology leaders like SAP and Salesforce as partners.
Having ended a 15 month search for a new CEO in January 2017 - Dan Springer, the former CEO of Responsys (one of Oracle's acquisitions) has taken the seat - and had a glimpse into future product directions, we feel there is more to come from DocuSign and the e-signature market as a whole that SITS suppliers need to be aware of.
TechMarketView subscribers can get feel for the e-signature market and further insight into the DocuSign approach in HotViewsExtra “Extracting the value from e-signatures, which can be accessed here.
Posted by Angela Eager at '17:02'
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