Our People

Tola Sargeant has been a Director at influential UK IT analyst firm TechMarketView since 2009, shortly after the business was founded by Richard Holway MBE and Anthony Miller, and took on the role of Managing Director in May 2017.

An analyst at heart, Tola has responsibility for TechMarketView’s strategic direction, overseeing Client Services and Sales and Marketing activity, as well as TechMarketView’s groundbreaking research and analysis.  

With some twenty years experience in the sector, Tola is a respected industry analyst known for her commentary on the UK software and IT services market and for her in-depth knowledge of public sector and healthcare IT. Tola contributes research to TechMarketView’s PublicSectorViews research stream, with a particular focus on the UK health and social care tech sector, and is frequently called upon to advise clients on their approach to the market.

Before joining TechMarketView, Tola was Practice Leader for Ovum’s Geographies & Industries practice where she was responsible for Ovum’s government and healthcare IT research globally, a role that included advising the UK government’s £12bn National Programme for IT in the NHS. Prior to that, Tola analysed the telecoms and networking markets for a range of Informa publications and spent time as a Foreign Correspondent covering financial and technology news for the Japanese News and Wire Agency, Jiji Press, in London.

Tola has an MSc in International Business from Manchester Business School and a First Class BSc in Russian and Economics with International Business from the University of Surrey.