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Tuesday 11 June 2019

Privitar raises dosh but fails ‘cookie privacy' test

logoWhile it is right to celebrate the news that London-based data privacy software startup Privitar is marching onwards and upwards, I find it ironic that it doesn’t do a good job of protecting the privacy of website viewers.

But first the good news. Privitar has closed a $40m Series B funding round led by Accel, with participation from existing investors Partech, Salesforce Ventures, 24Haymarket and IQ Capital. Founded in 2014, Privitar announced a Series A round in July 2017 (see Privitar goes public on $16m funding round). The startup has so far raised a total of over $63m (Source: Crunchbase).

And now the gripe. Privitar is yet another startup (see Depop) playing to the GDPR cop-out of not allowing you to set cookie preferences from within its own website. Instead, Privitar’s cookie policy directs you to their ‘all care no responsibility’ page listing no fewer than 113 cookies linking to third-party websites.

For a company whose strapline is “We create software designed for enterprise-wide privacy protectionI think this is shameful!

Posted by Anthony Miller at '09:19' - Tagged: funding   startup  

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