Enabling Digital: services shift execution and intelligent PSA

As product companies build out their digital footprints, more and more are also becoming services providers and need to invest in software to support what can be a radical extension of their operational capabilities. This report examines Professional Services Automation (PSA), one of the enablers of service delivery and more broadly but arguably more importantly, of digital execution. The report provides an overview of the market, notable suppliers and takes a deeper dive into Kimble Applications and its 'augmented intelligence’ approach to the use of machine intelligence in PSA, which turns abstract technology into ‘technology with a cause’. 

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