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UKHotViews©

 

Tuesday 11 June 2019

*UKHotViews Extra* Shifting gear

logoI’m only now becoming aware (maybe I’m slower than you are) of a class of startup which at first blush appears to be undifferentiated, on-demand services for consumers, but are in fact rather sophisticated asset optimisation platforms for businesses.

Take, for example, Walthamstow-based Snap, formerly Sn-ap (yeah, I know …). On the face of it, an on-demand, cheap intercity coach service. But under the covers, a marketplace for private coach operators to deploy spare capacity on dynamically created interurban coach routes (see Sn-ap gets its wheels in motion and related posts). Neat.

I tell you this because at first I couldn’t work out how on-demand ‘man-and-a-van’ startup Shift was ever going to be successful (see Backers fuel ‘man and van’ marketplace Shift with £2.5m).

That is, until Mark Fishleigh, managing partner of one of its backers, Oxalyst, arranged for me to meet Shift founder and CEO, Jacob Corlett. I was warned that Corlett was ‘a bit of a force of nature’ and it’s true I needed an extra dose of medication after the meeting. But when the 25-year-old entrepreneur explained what Shift was really all about, the penny finally dropped.

TechMarketView subscription service clients can read more on UKHotViews Extra.

Posted by Anthony Miller at '07:46' - Tagged: funding   startup  

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