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Wednesday 12 June 2019

Smiles for Realeyes as realises more funding

logoFlagged as London-based, but actually established in Estonia, facial analysis software startup Realeyes has built on last year's Series A round (see One of many Realeyes faces off £12m funding round) with news of a further €11m/$12.4m raise, led by current investors Draper Esprit, and NTT DOCOMO Ventures, with participation from Global Brain, and previous investors Karma Ventures and The Entrepreneurs Fund. The funding tally now stands at over $30m.

I guess you could argue the case that Realeyes is a more benign side of facial recognition, interpreting viewers’ reactions to marketing ads. It works by participants sharing access to their webcams with Realeyes, whose software measures both their attention level and how they feel. The results are delivered to the Realeyes client ‘in near real-time’.

I admit to feeling ambivalent about facial recognition software. But at least Realeyes seems to take its responsibilities seriously with a very clearly articulated privacy policy on its website (in 12 languages!) which makes it clear, among other safeguards, that participants are not identified to its clients. With that in mind, watch on and let your emotions go with the flow.

Oh, by the way, the Realeyes website lets you turn off cookies with just one click (see Privitar raises dosh but fails ‘cookie privacy' test et al). Good on them!

Posted by Anthony Miller at '08:02' - Tagged: funding   startup   facialrecognition  

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