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Wednesday 14 February 2018

Oracle differentiating on intelligent automation

logoYou’d expect headline grabbing cloud news at Oracle’s own CloudWorld event and that is what it provided but with an intelligent automation theme Oracle added another page to a cloud story that is already packed with infrastructure, platforms, data and applications.

OpenWorld last autumn saw the announcement of Oracle’s machine intelligence driven autonomous cloud database (18C), CloudWorld this week saw it joined by autonomous PaaS in the form of Oracle Autonomous Cloud Platform. Like 18C it promises to reduce day to day drudgery by tackling the time and costs commitments of launching, running and maintaining cloud services. It will start rolling over the Spring.

While the autonomous services encourage enterprises to invest in Oracle cloud from top to tail there is no getting away from the reality that it does have a powerful cloud stack and strong cloud story that is moving on at pace (even though it is still a small contributor to overall revenue). The advances make for an increasingly compelling proposition for existing Oracle customers but it is still a major decision for non-Oracle houses.

Add in the twelve new data centres Oracle is planning (including 2 more in Europe – Amsterdam and Switzerland) and the cloud proposition deepens alongside its desire to be seen as a competitor to Amazon Web Services, Microsoft and Google. It has some way to go before it will be on terms with AWS and Microsoft is particular regarding data centre assets and cloud market share however.

By developing the cloud intelligent automation theme Oracle is starting to carve out a point of go-to-market differentiation which CEO Mark Hurd sought to develop with predictions that over half of enterprise data could be automated by 2020 and that 90% of enterprise applications would feature ‘integrated AI’. That would be a huge change in such a short period of time but there’s nothing wrong with the direction of travel. However, by focusing on intelligent automation in the enterprise application space Oracle is tackling the ‘how’ of digital change at scale which is one of the biggest hurdles so it could be a very smart decision.

Posted by Angela Eager at '09:48' - Tagged: cloud   software   PaaS   AI   IntelligentAutomation   machinelearning   machineintelligence  

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