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Wednesday 14 February 2018

AudioBoom booms

ABUK-HQed and AIM-listed AudioBoom (podcasting) is to be ‘merged’ with its US counterpart - Triton Digital - in a deal valued at £134m. Looks like Triton - which is backed by VC Vector Capital - and its top management will be in control of the enlarged group.

AudioBoom is a kind of NetFlix for audio. It started as a platform for people to load audio - like interviews and amateur recordings etc. But now it offers its own professional programming via subscriptions, paid-for content as well as running ads.  Triton is much more involved in radio advertising - now big business! It was reported that 67m people in the US listen to at least one podcast per month. I see podcasts as an expanding market particularly as these become more readily available via in-car entertainment systems. Americans spend a lot of time in their cars. So the two fit together in a complimentary manner.

Audioboom also announced that its trading was ahead of expectations with advertising impressions up 40% yoy at 422m in Dec 17/Jan 18.

Posted by Richard Holway at '09:16'

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