Zuora: more than a new back-end for the SaaS model?

One of the supply-side implications of SaaS is that it has enabled new players to enter the market and challenge the established order. As a SaaS pure-play, US-based Zuora is definitely one of the new order and is setting up a disruptive camp in the UK. But it is not just its UK entry that is notable. Arguing that product-centric ERP systems are not appropriate for managing service-based offerings, Zuora is setting up to challenge the role of ERP with a new back-end designed for the subscription-based SaaS business mode

Ways to access this research