*NEW RESEARCH* Enterprise Software & App Services Market Trends & Forecasts 2016

The combined UK Enterprise Software and Application Services (ESAS) market is looking at anemic growth of around 2%. The software sector is forecast to perform better than application services but the future is not robust for either market segment.

The pace of digital change is picking up but remains slower than expected as enterprises struggle to find headspace to consider enterprise level change and deal with rising complexities. Meanwhile potential revenue gains for suppliers are knocked back by budget shift and the deflationary effect of the digital agenda, which even if it is not prioritised to cut costs, does take cost out.

In this time of low growth and uncertainty, suppliers need to focus on the fundamental drivers shaping the ESAS market: the pace of digital change and the role of data. Software developments (e.g. data driven intelligent applications, AI/machine learning-led analytics) are a response to the data every organisation and every individual is producing, and the need to derive intelligence from that data. Data unites the digital enablers that are core to CX-centric digital business and sets the context for the key ESAS trends. Viewing the market through a data lens will help suppliers and enterprises surf the waves of disruption.

Subscribers can download “ESAS Market Trends & Forecasts 2016”, one of the foundation reports from the ESASViews research stream, for a deep dive into the market and to learn more about how to surf those disruptive waves. If you want to find out how to subscribe, please email Deborah Seth who will be able to help.

Posted by Angela Eager at '09:45' - Tagged: markettrends   software   forecasts   applications   digital   data